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TREASURE TROVE
A fashion editorial brand inspired by the minimalist yet captivating design of Japanese lifestyle magazines like Fudge, Popeye, and Brutus. It aims to challenge the stigma surrounding men who care about fashion, creating a community for those who appreciate style, culture, and craftsmanship. With a focus on clean, timeless design and in-depth storytelling, each edition explores a distinct fashion style or subculture, empowering readers to deepen their understanding of menswear. Through print editions released quarterly and a consistent social media presence, Treasure Trove offers a sophisticated, well-curated experience for modern men passionate about style.
TREASURE TROVE RUN CLUB
As a product of my senior graphic design exhibition, the gallery was intentionally designed to contrast with the magazine itself. Unlike the magazine’s subtle and refined aesthetic, the gallery was bright, loud, and expansive—qualities that successfully drew in visitors. Inspired by wheat-paste posters commonly seen on city buildings, the backdrop aimed to foster a sense of community. Just as individuals might peel off wheat-paste posters from walls, visitors were encouraged to tear off posters from the presentation, allowing them to engage directly with the art and take a piece of it with them.
